朗威電器有限公司是一家十余年專注于小家電研發生產的科技型企業。經過十余年的突破發展,形成了以電動剃須刀為主導,集毛球修剪器、電動理發器、鼻毛修剪器、女士理容器等多種類型小家電為一體的生產企業。
“創新發展,追求卓越”是朗威人一直以來的經營理念。公司從2003年創立以來,一直致力于電動剃須刀的專業制造和技術創新,在國內電動剃須刀技術尙不成熟,產品檔次稂莠不齊的情況下,率先革新技術,創造優質產品。為實現產品自主研發和生產完全自控,我司先后投資興建朗威剃須刀網研發中心、磨具制造中心、膠件研究中心和配色中心,現擁有超1萬平米的生產面積,此外,公司有效實施ISO9001質量管理體系,ROHS管理體系,為滿足國際市場需求,公司積極申請準入,有效運行在歐盟BSCI管理體系之下。
在市場發展上,朗威憑借著“大膽創新,奉獻精品,勇于超越”的精神,創造出了嶄新的“朗威模式”。
朗威品牌不僅表現在優質的產品上,同時,也體現在朗威人對產品渠道和品牌形象建設的突破創新。發展至今,朗威以優質的產品為依托,深耕渠道,行銷全國85%以上的省市地區,發展遍布全國的經銷網點數千家,全國市場占有率遙遙領先。2008年,朗威電器攜手香港著名影星黃日華(朗威形象代言人),結合黃日華硬朗的明星氣質,著力打造優異的品牌形象和終端形象,深得消費者的好評和認可,使朗威品牌逐漸成為了國內小家電領域深具影響的品牌之一。
2011年以來,本著“立足國內,放眼全球”的經營理念,朗威電器逐步加大了外貿產品服務,以精益求精的態度和追求完美的品格,制造更多層次的產品。
迄今為止,我們已經為包括英國、德國、法國、意大利、俄羅斯、韓國、日本、美國、巴西等地在內的世界各地客戶提供了完美的產品服務,受到了客戶的肯定和追捧。
RUNWE Electrical Appliance Co., Ltd, a technological enterprise, has specialized in the manufacture and R&D of electrical home appliances for over ten years. After ten year’s development, RUNWE becomes a manufacturing enterprise of various electrical home appliances, with an integration of electric shaver, hair clipper, facial cleaner, nose trimmer, lint remover, lady beauty care appliances, etc.
“Innovation and development, pursuit of excellence” has always been the principle of RUNWE. Since the setup in 2003, RUNWE has devoted itself to the professional manufacture and technology innovation, which brings about the earliest creation of selected products and innovative technology in China. In order to R&D and manufacture completely by itself, RUNWE has invested successively to build shaver foil R&D center, mould manufacture center, plastic parts research center and color matching center. Now RUNWE has a manufacturing area of over 10,000 ㎡. In order to satisfy the need of international markets, RUNWE has conformed to ISO9001 quality control system, ROHS management system, running efficiently under the BSCI management system of EU.
RUNWE has formed “RUNWE Mode” with the spirit of “Enthusiasm for Innovation, devotion for perfection, courage for breakthrough”. So far, with thousands of distributors all over the country, RUNWE products have been selling to 85% of domestic market, which results in a leading place in market occupation. In 2008, in order to make outstanding brand image, famous Hang Kong movie star, HUANG RIHUA was invited to be spokesman of RUNWE, which has won high recognitions from customers. Thus, RUNWE became one of the most influential brands in domestic electrical home appliances area.
With the principle of “Based on domestic market, expand to the global market”RUNWE has improved a lot in foreign trade service as well as manufactured more kinds of products with the attitude of perfection since 2011. So far, RUNWE has offered high-standard products and perfect service to customers all over the world, including the UK, Germany, Italy, Russia, Korea, Japan, the US, Brazil, etc, and has got high recognition and popularity from them.
企業精神:團結 務實 進取 創新
企業價值觀:同心同德 同創同享
核心競爭力:精誠團結 蓬勃向上 創造機會 善于競爭
企業目標:打造小家電行業強勢品牌
企業文化:以人為本 全員參與 知行合一 變革創新
經營理念:大膽創新,奉獻精品,勇于超越
發展思想:善謀實干 勵精圖治 與時俱進 創新致遠
經營方針:產品與時尚接軌,品牌與品質同步
營銷策略:主營電動剃須刀,多品類小家電齊頭并舉,以點帶面,輻射全局,通過精細產品運作、真誠營銷服務,成為小家電領域的強勢品牌。
品牌定位:電動剃須刀市場領導品牌,小家電領域的倡導者
品質方針:寧可失之于嚴,不能放之以濫
管理原則:精細分工 系統思考 互動學習 共同提高
品牌口號:創`見未來
產品線策略:以電動剃須刀為主導,多品類小家電起頭并舉。
spirit of enterprise:solidarity practical enterprising innovation
Corporate Values:Be of one heart and one mind create shared
core competitiveness :Cooperate with absolute sincerity Create opportunities for good at competition
enterprise goals:Powerful brand in China electrical home appliance
enterprise culture:People-oriented participation and innovation
management idea:Bold innovation, dedication boutique, the courage to go beyond the concept of development: Good work hard to keep pace with the times and Innovation Centre
management policy:Products and fashion world, brand and quality
marketing strategy:Main power electric shaver with other electric home appliance to golbal radiation,thought quality product operation, Sincere service of marketing to be powerful brand in electrical home appliance field.
brand positioning:Electric shaver leading brand,small electrical home appliance urger.
quality policy:Err on the side of Yan not to abuse
management principle :Fine division of labor system thinking interactive learning together
brand slogan : Innovation quality of infinite possibility
Product line strategy :The electric shaver is dominant, category of small household electrical appliances start simultaneously.

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